content

The Importance of Strategy for Effective Content Marketing

In this modern day and age, content marketing has become the most effective tool for businesses to spread awareness about their products and services. There has been a steady rise in the number of businesses that use content marketing as their primary marketing tool while major businesses and franchises use it as their secondary marketing tool. The key to effective content marketing is not always solely in the quality of…

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social media

Raising Funds through Social Media: A Look at the Recent Big Ones

Raising funds has always been a difficult task, irrespective of whether it is for personal use or as part of an NGO. Now, experts are taking a look at the opportunities on social media and networking sites such as Facebook and Twitter to achieve this without having to spend much on large awareness campaigns. The logic behind this is that news spreads far faster on online fronts as such, and…

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Hummingbird

Why Hummingbird is a Google Search Evolution and Not a Revolution

In the past few years, Google has managed to become one of the leading technology companies in the world. It’s customer base has grown from strength to strength due to the company’s creative engineering and software development. The latest treat released by Google is the Hummingbird Algorithm which has already change the face of search engine optimisation. This new algorithm allows users to ask questions in the Google’s search engine…

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