Dave Ken

Dave Ken
Digital Marketing Strategist in IBOXSEO. Who have worked with firms in the UK, Ireland, and HK on growing their online presence via lean strategy. Hugely passionate about the evolving nature of SEO, He is always interested in the latest shifts and patterns, particularly related to content marketing.

content asset

The Insider’s Content Creation Guide – Linkable Content Assets Creation And Promotion

What is a Linkable Content Asset?   Content = Information in various forms Asset = something of value or important resource under your control Linkable = worth linking to   Thus, content asset could be any kind of valuable content that tends to bring a continuous flow of visitors for a long time because individuals tend to find that particular piece of content highly informative and worth providing a link for. These…

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Link Building Strategies In Seo: A Complete Guide To Link Building

Link Building Strategies In Seo - A Complete Guide To Link Building  The rules of the game are constantly evolving. Those in the SEO industry for years, would swear by the fact that it has always been a roller-coaster ride for them. Well, it’s true as SEO is a fast paced sector and favors only those who are flexible and agile. With Google’s revolver doing constant rounds of shoot-out with it’s algorithm updates, the rate…

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How to use AIDA Principles to Revitalize Your Content

  Go ahead and ask anyone in marketing as to what’s that one classic rule in writing copy or creating advertisements is, and they’ll always go back to A.I.D.A which stands for: The best part of the principle is that each of those parameters is like mandatory checkboxes for marketers. Depending on the purpose of campaigns, you can skip one or two of these parameters. Traditional marketing — advertising in…

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Branded Link Building Strategies in 2014

Branded Link Building Strategies in 2014 Branding, the most important integral aspect of online businesses that need to develop, focus on and polish to get all the attractions and attentions of your target audience. Developing your online brand is a good foundation for your business, knowing that having well brand reputation can bring traffic, exposure and more importantly potential leads. However, building awareness and trustworthiness for your brand isn’t just easy to develop and establish…

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Marketing Approach to Establish Your Online Brand

Marketing Approach to Establish Your Online Brand Brand is the most important keys that most businesses develop and establish to promote their companies, services and products online. Without brand awareness and reputation, it could be hard for most companies to get potential leads and clients online. With that being said, it has been a huge factor for companies to build trust and reputation for their brand through different approach. Building presence for your brand…

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SEO Tips And Tricks: Audience-focused link Building approach in 2014

Link building is not dead; links are still being used by search engines as one of the important ranking factors to determine how they display results for a particular query. Although, Google officially claimed that they are using 200 ranking factors to determine how they will display results based on relevancy on each query, focusing some time on acquiring links from authority and higher ranking websites in your industry. Since…

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Google PageRank: How to Increase Your PageRank

Google PR is well known as a site grader in search. It’s a way to identify how trustworthy a website is, how authority and popular in its own industry. Back in the old days of SEO, Page Rank was the basis of most webmasters out there, every 4 months or so, there would be PR updates and within those cycles, link builders would go crazy building links to their clients’…

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The Most Comprehensive Guide To Content Marketing Ever

The Most Comprehensive Guide To Content Marketing Ever Content marketing is one term that is in use since many years now. However, due to the ever-changing updates by major search engines and the fear of dropping down on SERP’s, content marketing has become more prevalent than ever. The subject has now earned its long deserved respect (though people knew its importance way back), and has found its way into a…

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How to Create Content Your Readers Will Love While Playing Nice with Google (INFOGRAPHIC)

How to Create Content Your Readers Will Love While Playing Nice with Google You’d only have look closely at what’s happening on the SEO front and you’d realize that changes come faster than you’d care to imagine. Google has been clamping down on websites and online publications with nefarious SEO practices by. We need good content that your customers or readers gain value from while you can still play nice…

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Link Building Strategies: the Good and the Bad

For many companies around the world, link building is a great way for the business to increase its target audience. This is a process where other websites establish relevant, inbound links to the main business website and by doing so, the business website will achieve a higher ranking in major search engines on the internet. Users of these search engines will be able to see the website in the search…

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